Gumtree

3 editions of nation-wide educational campaign Start to Career aimed for raising awareness of Gumtree as on of the leading sources of information for young job seekers. We have executed 3 editions of the campaign, the latest one aimed at supporting young women in entering job market.

implementation

Multi-channel communication based on an online platform www.startdokariery.pl
Targeted online ad campaign for the platform, aimed to reach education sector workers and students with different creations
Extensive media relations regarding the, quality reports (Sw Research, DELab UW) and media conferences
Trainings and workshops in schools

results

Over 80 schools cooperating with the program across Poland, over 250 press clippings including major dailies (Gazeta Wyborcza, Rzeczpospolita, Puls Biznesu, Polska The Times)
3500 participants of workshops – 300% of expected
Honorary patronage of the Ministry of Education
Magellan Award: Gold Winner

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