Groundbreaking Event

Groundbreaking Event in Gardno near Szczecin, November 18th 2016

The aim of laying the foundation stone under Zalando’s new logistics center in West Pomerania was to strengthen the company’s position and expertise in e-commerce Polish market. The event was also a chance to celebrate Zalando’s 4th anniversary on the Polish market.

implementation

Organization of the groundbreaking event in cooperation with an event agency, as well as attractions for local residents in Gryfino, such as:
• lighting the City Hall in orange
• handing traditional Lebkuchen to local community
• cooperating with the local daily and organizing a poll for locals (best answers to “Why do I love Zachodniopomorskie?” were laid in time capsule)
• coordinating press office (distribution News Alerts to media, organizing interviews)

results

• 14 journalists present during the event
• 30 clippings in various regional media (e.g. TVP Szczecin, Szczecin Gazeta Wyborcza, Radio Szczecin) and national media (e.g. Puls Biznesu, evigo.pl, propertynews.pl)

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