Corporate PR lies at the core of our activities, since it features a full scope of activities which impact the client’s perception on the market.

We build corporate PR for global brands in order to help them arise in an appropriate context on the markets of Central and Eastern Europe. We also develop PR strategies for local brands which are promoted by us on a large scale. The basis for these is a well-thought-out PR strategy – not a catchy slogan, but a reliable advice and expertise based on the knowledge of the brand’s world. However, how to make the corporate PR not sound like a necessity to do homework from PR tools and solutions, but like an opportunity to develop and strengthen the company’s image in the ever-changing world of technologies?

The solution is a skill of building a credible and engaging story about brand – a storytelling adjusted to various groups of recipients. For many years we’ve been developing corporate PR, taking into account all stakeholders of the promoted brand:

  • Employees,
  • Investors,
  • Business partners,
  • Customers,
  • Media,
  • Experts,
  • A special significance should be attached to the local communities, which have interests are directly correlated with the company’s activities on a given territory.

The challenge in corporate PR is to adjust the communications to the recipients and to avoid repeating the same content all the time. It’s also important to translate the business language describing the client’s activities to language which is understandable and engages the recipients. That’s why the PR strategy is so important to have. What does it mean for us to “have a PR strategy”?

For us, the 360-degree PR strategy is a set of complementary activities such as:

  • Investor Relations,
  • Media Relations,
  • Internal Communications,
  • Crisis Management,
  • Social Media Management.

An attention should be also paid to the Public Affairs activities, which enable controlling the company’s impact on its environment. A carefully planned and executed corporate PR works well if it’s based on the credibility and consistency of activities, as well as appropriate adjustment of communications to various groups of recipients. There’s no space here for spontaneity or ill-considered ad hoc activities. Is there a space for a quick reaction and constant monitoring of the most important events? Always.

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