Where is the hidden economic potential of Central and Eastern Europe? Firstly, e-commerce. Secondly, SMEs. Together with PayPal we decided to demystify the image of the region and to show that many companies changing the image of modern e-commerce were born here. The “New European Tigers” report covering 13 countries is the first European-wide platform which has showed the sources of our region’s strength that have gone unnoticed until now.
GOAL
Positioning PayPal as a leading expert in e-commerce and SMEs entrepreneurship. Building successful communication platform for 4 CEE markets (Poland, Hungary, Czech Republic and Greece). Show the potential of SMBs in Central and Eastern Europe with e-commerce building a strong backbone for future economy of the region. Showcase successful stories of regional SMBs who are winning not only on domestic, but also global scale thanks to success in cross-border. Position PayPal as a leading expert in e-commerce and SMEs entrepreneurship.
ACTIVITIES
Conducting the report with Deloitte research company on economic growth of 13 countries including Index of online businesses, that trade cross-border and worth to watch in Central and Eastern Europe and In-depth case studies of selected companies, proving that CEE region has many bright examples of local merchants that expanded their business globally. and In-depth case studies of selected companies, proving that CEE region has many bright examples of local merchants that expanded their business globally.
Intensive media campaign promoting report on targeted markets (including press briefing for key media representatives in Poland, exclusive interviews and comments in top-tier media outlets within the region, tailored-made materials for selected media).
RESULTS
Broad presence in media in Poland, Hungary, Czech Republic and Greece, with more than 170 materials published with total reach extending 20.5 million and AVE of over 160k EUR. Building buzz in media at positioning PayPal as an expert for e-commerce and SMBs development.
