Positioning Zalando as European fashion platform and e-commerce expert. Coordination of communications (with crisis-related potential) about the beginning of construction of Zalando’s logistics center in Poland.

ACTIVITIES


  • Organization of press meeting during the process of laying the cornerstone in Gardno under Szczecin
  • Preparation of attractions for Gryfin’s citizens on the day of laying the cornerstone
  • E-commerce Day – the organization of workshop & networking meeting for startups in cooperation with Campus Warsaw

RESULTS


  • Greenfield Project – over 200 publications in nationwide and local media
  • Infographics „What does the Polish e-consumer buy?” – about 30 publications in total