BauWatch — turning an industry report into a media event
Clue PR turned BauWatch’s annual “Crime Report 2026” on construction-site crime into a media topic and cemented the brand as a construction-security expert in Poland.
The challenge
Convert a recurring industry report into standout media coverage and expert positioning.
What Clue PR did
- Created the concept and script for a report-based press meeting.
- Targeted invitations to key business and trade media.
- Fully prepared GM Kinga Nowakowska as the spokesperson.
- Built press materials from the strongest data with active follow-up (broadcast, video).
Results
- 30+ publications across all formats — online, print, radio and video.
- Coverage in Business Insider, Puls Biznesu, Fakt, WP Finanse, WNP.pl and Strefa Biznesu.
- Multichannel video reach across site, YouTube and social.
Source: Clue PR media monitoring.