BOX — a US cloud leader entering the Polish talent market
BOX is a US cloud content-management leader. Clue PR built its image as an attractive employer and supported recruitment for its new Warsaw office.
The challenge
Establish BOX as a desirable employer in Poland and support hiring of specialists for the new Warsaw office.
What Clue PR did
- Ran an active press office.
- Communicated the opening of BOX’s first office in Poland.
- Prepared press releases, expert comments, interviews and briefing documents.
Results
- 50 publications and 5 interviews with top management — including a video interview with Tiffany Stevenson, also released as a podcast.
- Coverage in Money.pl, Business Insider, Puls Biznesu, Onet and Computerworld.
- Direct support for recruitment to the Warsaw office.
Source: Clue PR media monitoring.