Rohlig SUUS Logistics — a bold entry into Ukraine and reconstruction expertise
Clue PR communicated the 2025 opening of SUUS’s Ukrainian subsidiary — during the war — and positioned CEO Piotr Iwo Chmielewski as an opinion leader on Ukraine’s reconstruction and East-West corridors.
The challenge
Frame a high-stakes market entry as part of a long-term CEECA expansion narrative and build the CEO’s authority on reconstruction.
What Clue PR did
- Framed the opening within a long-term CEECA expansion story.
- Ran active media relations in Poland and abroad.
- Fully prepared the CEO as a spokesperson.
- Arranged an exclusive, in-depth interview.
Results
- 50+ publications, including foreign coverage, in business and logistics (TSL) media.
- Coverage in WNP.pl, Strefa Biznesu and the English-language Poland Insight.
- Resonance in economic circles; the exclusive interview cemented the CEO’s expert position.
Source: Clue PR media monitoring.