Wolt — leading the debate on the Platform Work Directive
Clue PR gave the industry and couriers a voice in the debate on Poland’s implementation of the EU Platform Work Directive, and positioned Wolt as a constructive partner to public administration.
The challenge
Shape a complex public-affairs conversation and establish Wolt as a credible, constructive voice.
What Clue PR did
- Hosted a press breakfast with a roundtable at Wolt’s office (January 2026).
- Featured Wolt Poland’s GM and the CEE head of public policy.
- Built talking points on an independent PPG report.
- Delivered a presspack, follow-up and a video interview.
Results
- 34 organic publications within days (250k+ unique-user reach).
- AVE of ~290k PLN (EMV ~137k EUR).
- A front-page item in Puls Biznesu plus a PAP dispatch; coverage in Fakt, WP Finanse, Bankier.pl and Business Insider.
Source: Clue PR media monitoring.