sector
PR for the financial sector
In finance, communication operates under conditions other industries don’t know: regulation, supervision, a real cost of error. At the same time, it is the sector where trust translates most directly into business. We work for payment-infrastructure institutions and insurers — we know how to talk about “difficult” financial topics in a way the media want to run and compliance can sign off.
Questions about finance — “who to trust”, “what to choose” — are now among the most common queries put to AI. A financial brand the models don’t know, or describe incorrectly, loses at the very point where the client starts looking.
they trusted us in finance
proof
Behind the convenience of payments sits infrastructure that’s hard to make appealing. KIR (the National Clearing House) is the technology hub of Polish payments — and our job is to translate that role into the language of business and the media.
Ongoing positioning of KIR’s leadership and experts in financial, business, technology and e-commerce media, plus communication of KIR’s 30th anniversary in Poland.
An annual PR strategy for digital trust services and AML technology, opinion research on digital trends, preparing Management Board members for appearances (including the European Financial Congress, Cashless Congress, Impact, @IT Bank), and collaborations with technology and e-commerce influencers.
Over 15,000 media pieces of coverage — financial, trade, national and regional — since 2020. KIR established as a technology hub and a pioneer of digital innovation for banking, the economy and public administration.
An anniversary is an opportunity, but also a test of communication. Warta, Poland’s second-largest insurer, was celebrating its 100th anniversary — and we translated “difficult” insurance topics into the language of the media.
Positioning the experts of one of the largest insurance companies, providing the communications framing for the 100th anniversary, and educating a several-thousand-strong agent network nationwide.
Coordinating activities around the 100th anniversary, a press office and day-to-day relations with trade and national media, materials for corporate and agency newsletters, and SEO-optimised press releases.
Coverage in the most important general, business, lifestyle and trade media, appearances on leading TV and radio programmes, and an average 80% open rate for the weekly agents’ bulletin.
A global online-payments leader needs one consistent voice across several markets at once. PayPal runs its communication in the CEE region from a single hub at Clue — for over 15 years.
Building a strong position for PayPal in CEE and the Balkans (Poland, Czechia, Hungary, Romania, Greece, Finland) and positioning the region’s managing directors.
A consistent communication strategy, in-depth research and reports on CEE consumers, intensive media relations, own events and partnerships, plus influencer and social-media activity.
Coverage in the top 70 media in each country, AVE of over €6 million, and more than 15,000 Polish Facebook fans gained organically.
Payments that “just work” need a story too. We positioned Ingenico in Germany, Poland, Hungary and Czechia — around frictionless payments and market growth.
Positioning Ingenico across four markets around frictionless payments and market growth.
Corporate and product communication for consumer, business and trade media, interviews and commentary (press, online, TV, radio), press conferences for key media, and proactive communication of the brand’s USP.
Established communication and stable media relations — 508 pieces of coverage in the second half of 2023 — and new product launches widely present in trade media.
In June 2023 we launched Klarna — a global payments network and AI-powered shopping assistant — on the Romanian market.
Launching the brand on a new market and strengthening Klarna’s role in e-commerce’s shift from search-based to recommendation-based shopping.
An earned-media plan: a press release, written and video interviews (including TV), and after the launch six months of communication to consumers and merchants.
The launch delivered 80 pieces of coverage and presence in 7 publisher newsletters, capped by a TV interview. In the first half of the year: 219 items, 4 million media reach, 100% positive and neutral sentiment, and AVE of €2,675,452.
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