about us
a bridge between people and machines
Clue PR (full name: Clue creative communication) is a Warsaw-based PR agency specialising in corporate and crisis communications for technology and B2B clients. We’ve operated across the CEE region since 2010 — alongside our Warsaw office, we have a branch in Budapest and affiliated agencies in Czechia, Slovakia, Greece, Romania, Bulgaria and the Baltic states. We combine corporate PR, including executive communications, with the hard metrics of the AI era and visibility in language models (GEO).
how we work: the Clue Engine
The Clue Engine is our four-step way of working. We start with data: what the media, search engines and AI models say about the brand, and who wins in the category. On that basis we build a narrative — topics and materials grounded in facts and figures. The narrative then moves into three fields of visibility: media, owned channels and AI. Finally we measure the effect and return to the data. The loop closes — that’s why it’s an engine.
1 · data
What the media, search engines and AI models say about the brand — and who wins in the category.
2 · narrative
Topics and materials grounded in facts and figures.
3 · visibility
Three fields: media, owned channels and AI.
4 · measurement
We measure the effect and return to the data, to begin the next cycle.
selected milestones
- 2010 — Clue PR is founded (Warsaw).
- c. 2011 — the start of the collaboration with PayPal.
- 2012–2015 — CEE expansion: Hungary, Czechia, Slovakia, Greece, Romania — Clue becomes a regional communications hub.
- 2022 — IPRA Golden Awards: gold for the best media relations campaign in Europe (LEGO “Girls Can Do Anything”) · Magellan Awards Gold.
- several years running — top-5 Global Creative Index in the EMEA region.
- 2026 — Bulgaria as the next market; launch of the Visibility in AI (GEO) service.
awards and memberships
- IPRA Golden Awards 2022 — gold, best media relations campaign in Europe (LEGO).
- Global Creative Index EMEA — top five, several years running.
- Magellan Awards 2022 — Gold.
- SABRE Awards · European Excellence Awards · IPRA Golden World.
Member of ZFPR (the Polish Association of PR Consultancies) and ICCO (International Communications Consultancy Organisation).
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