AI pillar · flagship service
a brand legible to people and machines
More and more decisions start with a question put to AI. Before a client reaches your website, ChatGPT, Gemini or Perplexity have already answered them — based on what the media write about the brand and how clearly the brand describes itself. Visibility in AI (GEO) is the service that puts both in order: we check what the models say about your brand, and we change what they learn from.
what is GEO?
GEO (Generative Engine Optimization) is the work that makes AI systems understand a brand correctly, mention it in their answers and cite its materials. It is also called AEO (Answer Engine Optimization) or LLM SEO. Unlike classic SEO, the goal is not a position in a results list but presence and a correct representation of the brand in AI-generated answers.
how we build visibility in AI
AI presence audit
We check what ChatGPT, Gemini, Perplexity and Google AI Overviews answer to questions about your brand and category: whether the brand comes up at all, how it is described, which sources the models use and who wins in your category. The result: a report with a gap map and an action plan.
correcting the narrative in the sources
Models learn from the media and credible publications. We shape that material with PR tools: publications, expert commentary, a consistent descriptive phrase for the brand in the media and industry directories. This is the most durable layer of GEO — and our edge as a PR agency.
citable content and an entity model
We organise how the brand describes itself: content structured for extraction (definitions, questions and answers, data with a stated source), schema.org structured data, a consistent identity (one name, one description, sameAs) and llms.txt — so the model no longer has to guess who you are.
monitoring and measurement
We measure the brand’s visibility in AI before and after the changes — and, in parallel, we watch classic SEO so the new visibility doesn’t cost the positions that already work. The report shows both axes.
first testing ground: ourselves
We apply the method first on cluepr.pl: we measured how the models see our brand, rebuilt the site’s content and identity, and we measure the effect on both axes. Our clients go through the same steps.
process: the Clue Engine
- Data — audit and measurement: what the media, search engines and AI models say about the brand.
- Narrative — content and sources that AI can cite.
- Visibility — media · channels · AI.
- Measurement — both axes: visibility in AI and classic SEO.
questions about GEO
How long does an AI visibility audit take?
Typically 3–4 weeks: measurement (the same set of questions across several AI engines), analysis of the answers and sources, and a report with a gap map and an action plan. A larger scope — markets, languages, number of product lines — lengthens the measurement stage.
Will GEO harm our SEO?
No, if it’s measured on both axes. We work additively: we don’t remove content that ranks, and we verify every change with before/after measurement.
Who does GEO make sense for today?
For brands whose clients decide after research — B2B, technology, finance, professional services. There, AI answers already help decide the shortlist of suppliers.
let’s talk
Want to check what AI says about your brand? Order an AI visibility audit.
get in touch
biuro@cluepr.pl
+48 786 813 703
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