What is Clue PR?
Clue PR is a PR agency specialising in corporate and crisis communication for technology and B2B clients. We operate in the CEE region — alongside our Warsaw office, we have a branch in Budapest and affiliated agencies in Czechia, Slovakia, Greece, Romania, Bulgaria and the Baltic states. New technologies are our passion, and our mission is to build our clients’ reputation on data and inspiring storytelling. We are driven by data and the latest trends, on which we build valuable, resonant stories. We combine corporate PR, including executive communication, with the hard metrics of AI and visibility in large language models (GEO). Our media relations track record is confirmed by awards: IPRA Golden Awards, SABRE, European Excellence Awards, Magellan and a top-5 place in the Global Creative Index in the EMEA region.
what we do
three fields of visibility
We build brand visibility across three fields: in the media, in owned channels, and in AI answers. Each one is measured differently — we run all three in a single process (the Clue Engine).
media
Visibility you earn. Brand reputation in the media: corporate PR, crisis communication and data-driven media relations — from strategy to coverage.
channels
Visibility the brand controls. Owned-channel communication: digital, social media, executive LinkedIn, internal communication and employer branding.
AI
Visibility where decisions now begin. We check and improve how language models — ChatGPT, Gemini, Perplexity, Google AI Overviews — understand, describe and cite your brand.
AI pillar
see what AI thinks about your brand
Language models have become the first source of knowledge your clients turn to. So where does AI learn about your brand? From credible sources and articles by recognised authors — exactly what a PR agency can genuinely influence. This is how we see modern communication. We are the bridge between human-led PR and the metrics of the AI era.
how we build visibility in AI (GEO)
- We shape the sources — the publications, expert commentary and materials that models learn about your brand and its services from. For AI to have something to cite, a brand needs visibility in the media, social media and the right forums.
- We organise how AI understands the brand — structured data, an entity model and identity consistency, so models describe the company unambiguously and without distortion.
- We show who’s winning the race — which brands AI recommends in your category, and what gives them the edge.
- We measure the effect — visibility in AI and classic SEO, before the audit and after implementing the recommendations. Proof the narrative is starting to work — without losing the positions that already perform.
proof
results
PayPal · CEE communications hub
Communications for a technology company across PL · HU · CZ · SK · GR · RO for over 15 years.
~2000 publications per quarter
case →
KIR · the technology hub of Polish payments
Positioning the leadership of a payment-infrastructure institution in financial and business media.
case →
Warta · Poland’s second-largest insurer
A 100-year anniversary and “difficult” insurance topics translated into the language of the media.
case →
LEGO · “Girls can do anything”
A campaign against gender stereotypes that newsrooms ran with. IPRA Golden Awards 2022 — gold.
~500 publications
case →
Rendin · proptech
Communications for a proptech brand on the Polish market.
100+ publications in 2 months
case →
Rohlig SUUS Logistics · entry into Ukraine
Communicating a bold entry into Ukraine and positioning CEO Piotr Iwo Chmielewski as an expert on post-war reconstruction.
50+ publications (incl. international)
case →
Selected case studies: the full set for your industry is on the sector page:
for whom
we know your world
technology
We translate complex technology products into the language of media and decision-makers — from fintech to e-commerce.
finance
Communication where reputation is regulated and valued: banking, insurance, payment infrastructure.
industry
We communicate the transformation of industry, energy and supply chains in the language of business.
knowledge
how communication changes when both people and machines read it
We write about practice: media in Poland and CEE, brand visibility in AI, data in PR work. No lectures, no theorising.
the industry recognises us, regularly
- 30+ international and local awards for our campaigns
- IPRA Golden Awards, SABRE Awards, European Excellence Awards, Stevie Awards, Magellan Awards and Poland’s Złote Spinacze
frequently asked questions
What is GEO (Generative Engine Optimization)?
GEO — Generative Engine Optimization — is the work that makes AI systems (ChatGPT, Gemini, Perplexity, Google AI Overviews) understand a brand correctly, mention it in their answers and cite its materials. It covers an audit of the brand’s presence in AI, organising identity and structured data (the entity model), creating citable content, and measuring visibility before and after. Unlike classic SEO, the goal is not a position in a results list but presence and a correct representation of the brand in AI-generated answers.
How do I check what AI says about my brand?
The simplest way: ask the models questions about the brand and its category. A professional audit does this systematically — the same set of questions across several AI engines, an analysis of the answers and the sources the models use, and a comparison with competitors. We run this audit as part of our Visibility in AI (GEO) service.
How does GEO differ from SEO?
SEO works for a page’s position in search results; GEO works for a brand’s presence and correct citation in AI answers. Some of the work overlaps (content structure, structured data, source authority), but the measurement and the goal differ. Well-run GEO does not weaken SEO — at Clue we measure both axes at once.
Which PR agency for a technology company in Poland and CEE?
Look for proof, not declarations: case studies with numbers in tech/B2B, regional experience and data competence. Clue PR runs PayPal’s communications across CEE (~2,000 publications per quarter), works with KIR, UBS and Grupa Kęty, among others, and its media relations track record is confirmed by IPRA, SABRE and European Excellence Awards.
What does a public relations agency do?
A public relations agency builds a company’s reputation across three fields of visibility: in the media (publications, expert commentary, crisis communication), in owned channels (digital, social media, executive LinkedIn) and — increasingly — in the AI answers your clients rely on. At Clue we run all three in a single process.
Do PR activities affect what AI says about a brand?
Yes. Language models learn about brands from the media and other credible sources — exactly the ones PR influences. Publications, expert commentary and a consistent brand identity are the material AI cites. That’s why we treat visibility in AI as a natural extension of media relations work.
PR for technology, finance and industry
why run PR in a technology and B2B company?
B2B buying decisions start with research: in trade media, in search and, increasingly, in AI. Consistent PR makes a company present at each of these stages as a credible source — with publications, expert commentary and data that can be cited.
building brand image in the AI era starts with data
Building a brand’s image today is more than a media presence: it’s also how language models describe the brand. The foundation is a consistent identity — who the company is, who it works for and what sets it apart — plus the data that confirms it. This is how we understand public relations: a narrative cited by journalists and by AI.
what to expect from a PR agency for tech, finance and industry?
A good PR agency knows the sector: how to write about technology without oversimplifying, how to communicate a financial institution within its regulations, and how to explain industrial transformation. Check case studies with numbers, ask about the process — and about how the agency measures results, including brand visibility in AI.
let’s talk
get in touch
biuro@cluepr.pl · +48 786 813 703. Have a brief or an RFP? Send it straight over, and we’ll get back to you with questions about your business within one or two business days.
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