sector
PR for technology companies
Technology companies rarely lose on the product — more often they lose because the market doesn’t understand what they actually do. Tech communication is, in practice, translation: from the language of engineers into the language of decision-makers, media and clients, without losing precision along the way. We’ve done this for years for companies from fintech to e-commerce — in Poland and across the CEE region.
A new audience has joined them: AI. Language models talk about technology products readily and often — the question is whether they draw on your company’s material or your competitors’. That is why we now run tech communication on two tracks: media and owned channels plus the brand’s visibility in AI answers.
they trusted us in technology
proof
We translated the EU Platform Work Directive (PWD) — a fundamentally regulatory topic — into the language of business media and backed it with data within a few days.
Reach of over 250k unique users · Earned Media Value of approx. €137k.
One team has run the tech company’s communications across PL · CZ · HU · GR · RO for over 15 years — consistently, in local contexts.
Intensive communication for a data-driven proptech — across media and owned channels — that quickly built brand recognition in a new market.
A several-fold increase in brand searches.
The Doxis4 ECM platform on the Polish market — positioning SER Group as an expert in ECM, AI and machine learning amid the accelerating digitalisation of companies.
Presence in business and technology media.
The market launch of the first tedee smart lock (by Gerda) — product and expert presence in technology media, plus a testing programme for journalists and influencers.
Communication for a fashion e-commerce giant. Positioning it as a platform and an expert in e-commerce and sustainability, plus handling topics with crisis potential around logistics centres in Poland.
20+ TIER1 pieces of coverage (Pre-owned).
BOX, the US provider of cloud content-management solutions, was opening its first office in Poland. The task was to build the image of an attractive employer and support the recruitment of specialists for the Warsaw team.
An active press office, communication around the opening of BOX’s first office in Poland, press materials, expert commentary and interviews, and briefing documents.
50 pieces of coverage and 5 interviews with top management — including a video with Tiffany Stevenson during EEC Trends 2021 for PulsHR.
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