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case studies

The effect of our work in numbers, not declarations. Communication for technology, finance and industry companies — in Poland and across the CEE region. Every case is a client, a concept and a measurable result.

featured

The best results of our work in technology, finance and industry — every case is a client, a concept and a measurable result. Hover or tap to see the whole story.

technologyPayPalCEE communications hub~2000pieces of coverage per quartersee full case
technologyPayPalCEE communications hub~2000pieces of coverage per quarter (tier 1)15+years of collaboration

A global online-payments leader needs one consistent voice across several markets at once. PayPal runs its communication in the CEE region from a single hub at Clue — for over 15 years.

goal

Building a strong position for PayPal in CEE and the Balkans, and positioning the region’s managing directors.

what we did

A consistent communication strategy in Poland, Czechia, Romania, Slovakia, Hungary, Greece and Finland; research and reports on CEE consumers; intensive media relations, own events and influencer campaigns.

results

Over 2,000 pieces of coverage per quarter in tier 1 media across every country in the region — consistently, in local contexts.

marketsPolandCzechiaHungaryRomaniaSlovakiaGreeceFinland
campaignLEGO“Girls Can Do Anything”~500pieces of coveragesee full case
campaignLEGO“Girls Can Do Anything”~500pieces of coveragegoldIPRA Golden Awards 2022

A social campaign that newsrooms ran with. LEGO — “Girls Can Do Anything” — is a project against gender stereotypes, awarded IPRA gold as the best media relations campaign in Europe.

goal

Drawing the attention of media and the public to gender stereotypes in play and education, and strengthening LEGO’s image as a socially engaged brand.

what we did

A media relations campaign built on a strong, engaging topic that newsrooms picked up on their own initiative.

results

About 500 pieces of coverage and gold at the IPRA Golden Awards 2022 — the best media relations campaign in Europe.

industryRohlig SUUSa bold entry into Ukraine, told in the media50+pieces of coverage, including internationalsee full case
industryRohlig SUUSa bold entry into Ukraine, told in the media50+pieces of coverage (including international)1exclusive interview with the CEO

Entering a market touched by war is a decision that is itself a story. Rohlig SUUS Logistics was entering Ukraine in 2025 — the communications task was to tell this move as a bold, expert decision.

goal

Building broad media presence around the entry into Ukraine and positioning the CEO, Piotr Iwo Chmielewski, as an expert on post-war reconstruction.

what we did

An expert narrative, relations with business and trade media, preparing the CEO for appearances, and cooperation with the institutional environment (including the Poland–Asia Chamber of Industry and Commerce).

results

Over 50 pieces of coverage, including international titles — such as WNP.pl, Strefa Biznesu and Poland Insight — plus an exclusive interview with the CEO.

media presenceWNP.plStrefa BiznesuPoland InsightIzba Przemysłowo-Handlowa Polska–Azja
PCPiotr Iwo ChmielewskiCEO of Rohlig SUUS Logistics
financeWartathe 100th anniversary and “difficult” topics100years of the brand on the marketsee full case
financeWartathe 100th anniversary and “difficult” topics100years of the brand2.largest insurer in Poland

An anniversary is an opportunity, but also a test of communication. Warta, Poland’s second-largest insurer, was celebrating its 100th anniversary — and we translated “difficult” insurance topics into the language of the media.

goal

Providing the communications framing for the brand’s 100th anniversary and positioning Warta in the media around demanding topics.

what we did

Anniversary communication, media relations, and translating complex insurance topics into language the media and audiences can understand.

results

A consistent, positive brand presence in financial and business media in the anniversary year.

technologyRendina proptech’s market entry100+pieces of coverage in 2 monthssee full case
technologyRendina proptech’s market entry100+pieces of coverage in 2 months×severalincrease in brand searches

A new proptech brand has to make its mark fast. Rendin — a data-driven solution for the rental market — was entering the Polish market with intensive communication across media and owned channels.

goal

Quickly building Rendin’s brand recognition in a new market.

what we did

Intensive data-driven media relations, communication across owned channels, and building the proptech’s expert narrative.

results

Over 100 pieces of coverage in 2 months and a several-fold increase in brand searches.

financeKIRthe infrastructure of Polish paymentspayment infrastructure · leadership in the mediasee full case
financeKIRthe infrastructure of Polish payments

Behind the convenience of payments sits infrastructure that’s hard to make appealing. KIR (the National Clearing House) is the technology hub of Polish payments — and our job is to translate that role into the language of business and the media.

goal

Positioning KIR’s leadership in financial and business media and communicating “difficult”, technical payment topics in an accessible way.

what we did

Media relations, expert commentary and positioning the leadership of a payment-infrastructure institution.

results

An ongoing presence for KIR and its leadership in leading financial and business media.

All case studies — by sector. Above is a selection of projects; the full set for your industry is on the sector page:

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