Zalando — positioning a European e-commerce leader (7+ years)
Clue PR has run Zalando’s Polish and regional communication for more than seven years, positioning it as a European fashion platform and an expert in e-commerce and sustainability, and handling communication with crisis potential around its logistics-centre construction and openings in Poland.
The challenge
Position Zalando as a category leader in e-commerce and sustainability while managing crisis-sensitive communication around major infrastructure investments.
What Clue PR did
- Ran an active press office and media relations.
- Organised a press meeting at a logistics-centre cornerstone-laying.
- Delivered an e-Commerce Day workshop and networking session with Campus Warsaw.
- Coordinated the launch of the Pre-owned (second-hand fashion) category.
Results
- Greenfield Project: 200+ publications across national and local media.
- Pre-owned campaign: 20+ Tier-1 publications.
- Presence in Puls Biznesu and Inn Poland; interviews and expert positioning in Business Insider and Gazeta Wyborcza.
Source: Clue PR media monitoring.