NEONET — crisis communication around a restructuring filing
Clue PR countered widespread false claims of a bankruptcy filing at the RTV/AGD retail chain NEONET and communicated the facts of the restructuring proceedings.
The challenge
Stop the spread of inaccurate “collapse” reporting and re-anchor the narrative on the real restructuring process.
What Clue PR did
- Contacted journalists at top trade and general portals to correct false information.
- Ran media relations and drafted press statements.
- Provided ongoing strategic advice and internal-action recommendations.
Results
- 70+ publications from our statements, with a total reach of 400k.
- Corrections secured in TVN24, RMF and Gazeta Wyborcza.
- The false “NEONET collapse” claim was debunked.
Source: Clue PR media monitoring.