PayPal — a global payments leader across CEE and the Balkans
Clue PR has served as PayPal’s communications hub for the CEE and Balkans region for more than 15 years, building its position as a global online-payments leader and positioning its General Managers, Marcin Głogowski and Matt Komorowski.
The challenge
Build a strong, consistent PayPal position across seven markets — Poland, Czech Republic, Hungary, Greece, Romania, Slovakia and Finland — as a global leader in online payments and technology.
What Clue PR did
- Rolled out one communication strategy across seven markets in parallel.
- Ran research and reports on the habits of CEE e-consumers.
- Delivered intensive media relations, owned events and partnerships.
- Ran influencer campaigns, the press office and social media.
Results
- ~2,000 Tier-1 publications per quarter, combined across all markets.
- Advertising value equivalent (AVE) of over 6M EUR.
- 15,000+ Facebook fans gained organically.
- Measurable impact on business results in the region.
Source: Clue PR media monitoring.