PR for startups - why is it so important?


Starting your own company is an exciting challenge. However, one of the most important elements of building a successful startup is getting the word out about your company, products or services to the right audience. Public relations, or PR, can play a key role in helping startups build their brand and gain visibility among their target audience.

Increasing visibility among potential customers

PR can help startups gain visibility among potential customers through media releases, sponsored articles, working with influencers, giving interviews or organising events. Startups that are launching their business or want to increase their market presence can use PR activities to reach their target audience. By working in collaboration with journalists, bloggers and other influencers, startups can get their message out to potential customers and investors. A positive side effect is improved SEO, which increasingly needs substantive, authentic content rather than mindless spam.

Building credibility and trust

PR helps to build credibility and trust among the target audience. When a startup is mentioned in a reputable publication or mentioned by an influencer, this can further highlight the credibility of the company, products or services. This is particularly important for startups that are just starting out and facing the challenge of building their position in the market.

Establishing relationships with key stakeholders

Another key benefit of PR for startups is that it allows them to gain visibility and establish relationships with key stakeholders. These could be investors, partners or customers. By building relationships with these key stakeholders, startups can gain valuable insights and feedback to help improve products or services and grow the business.

How does PR work for startups?

In order to use PR effectively in their marketing efforts, startups should first identify their goals and target audience. A PR strategy should then be developed to achieve these goals. The PR strategy should include types of PR activities such as:


  1. cooperation with the media – through contacts with journalists, startups can reach a wide audience with information about their company, products or services. However, to successfully attract media attention, you need the right PR tactics and good relations with journalists. Knowing what they are interested in and what they are not necessarily interested in is also key.


  1. Working with influencers – Influencers are individuals who have a relatively large amount of influence on the people watching them. Collaborating with them can help startups not only reach their desired audience, but is also a great excuse to show ‘live’ how a service or product works.


  1. Events – startups can participate in various industry events, such as meetings, conferences or webinars, as well as organise them themselves. In both cases, it is useful to have the help of experts in preparing presentations, lectures or webinar promotion.


  1. Social media – social media are platforms that enable direct contact with potential customers and investors. It is not just about brand profiles, but also personal profiles of managers working for the company or board members.


PR can play a key role in helping startups build their brand and gain visibility among their target audience. PR activities, such as working with the media, influencers, organising events or publishing sponsored articles, can increase the reach of information about products and services to potential customers and investors.


Moreover, PR allows you to build credibility and trust among your target audience and establish relationships with key stakeholders. Therefore, it is worth investing in PR activities from the very beginning of your startup to increase the chances of its success.


See what your startup can gain from working with a PR agency – check out our case studies.

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