Leroy Merlin – effectively reaching out to feminine and interior media

Presentation of the collection of exotic plants supported by the show of trends and inspiration in the area of garden design. Long-term aim was to maintain close relationship with the representatives of top lifestyle, interior design and home & garden media.

The presentation of the latest spring-summer 2018 collection of Leroy Merlin and sharing know-how about exotic plants intended for home and garden in the building of the Academy of Fine Arts, during a press conference for the interior design, lifestyle, gardening and construction media. The conference space has been arranged in the style of an exotic jungle. The special guest of the event was Maja Popielarska, Leroy Merlin’s brand ambassador and TV presenter, as well as dr hab. Małgorzata Migros from the Warsaw University of Life Sciences. The event was accompanied by attractions referring to the Orient, like the Chinese Qigong exercises.

57 journalists present at a press conference, from top lifestyle and interior design media, such as: M jak Mieszkanie, Czas na Wnętrze, Ładny Dom, Claudia, Przyjaciółka, PAP life, Weranda. Over 100 publications mentioning to experts present at the conference, as well as enhanced presence of Leroy Merlin in social media.