Answear, Morele, ABC Data, iZettle – a wide range of companies with different profiles, on which we imposed a consistent model of communications. Our innovative formula of expert matrix allowed to naturally fit MCI within the topics concerning selected industries and portfolio companies. On a regular basis, effectively and with large reach.
GOAL
Positioning MCI funds as leading player investing in innovative companies. Showing the expertise of MCI allowing for dynamic international development of portfolio companies.
ACTIVITIES
Arrangement of individual interviews and materials in the leading media focused on MCI funds and internal experts. Communication activities related to funds’ investment activities. Development of a series of reports dedicated to selected portfolio companies (including iZettle, Morele.net) and their positioning in selected media.
RESULTS
Publications dedicated to MCI in selected top business and opinion-forming media. Interviews with MCI experts in the media. Highlighting the role of MCI in creating the landscape of Polish and European innovative technology companies.
