First legal online casino in Poland – that was the main news in December 2018. A long awaited first step towards digitalization of games of chance under the auspices of Totalizator Sportowy. Thanks to our activities, Playtech – a leading global provider of technologies for e-casinos – was present in the majority of clippings in key tech and business media.
GOAL
Reaching out with the information about the technologies that support e-casino to the wide audience of potential users. Demythologization of the “games of chance” expression and positioning Playtech as expert on the online entertainment that follows the newest trends but at the same time is responsible.
ACTIVITIES
Supporting the organization of press conference, where the launch of casino was officially announced. Positioning Playtech’s experts as key specialists on online entertainment. Monitoring and instant reacting to articles with negative tonality.
RESULTS
Ensuring the presence of key Playtech’s messaging in the articles published in the most important nationwide, tech and industry media.
