Positioning Zalando as European fashion platform and e-commerce expert. Coordination of communications (with crisis-related potential) about the beginning of construction of Zalando’s logistics center in Poland.
ACTIVITIES
- Organization of press meeting during the process of laying the cornerstone in Gardno under Szczecin
- Preparation of attractions for Gryfin’s citizens on the day of laying the cornerstone
- E-commerce Day – the organization of workshop & networking meeting for startups in cooperation with Campus Warsaw
RESULTS
- Greenfield Project – over 200 publications in nationwide and local media
- Infographics „What does the Polish e-consumer buy?” – about 30 publications in total
