Rebranding in Poland, promotion of the line of hotels andel’s
Organization of press conference in Warsaw and rebranding plan.
Coordination and promotion of the report: “Poles on a business trip – habits and standards” and Vienna House rebranding announcement. The agency was leading the press office.
Press conference was attended by 26 journalists from top Polish media, incl. radio stations, video newswire, business, travel, retail, dailies, lifestyle and local media.
Number of clippings: 90
Total AVE: 74 328 EUR