Finally, someone writes about blockchain in an understandable way Our activities resulted in Billon dominating the debate with over 80% share in total number of publications about blockchain and becoming a “go to company” on all topics related to new technologies.
GOAL
Increasing awareness of media and key target groups regarding the business opportunities of using blockchain technology. Communication of benefits related to the use of Billon's blockchain technology for institutions and companies. The overthrow of the common association that blockchain technology is inextricably linked to cryptocurrencies. Communication of Billon solutions for the financial sector as meeting the conditions of the GDPR, the MIFID II and PSD2 directives.
ACTIVITIES
Positioning Billon's experts as key specialists in blockchain technology. Product and corporate communication based on showing the possibilities of blockchain technology through interviews, statements for radio and television, case studies and expert materials.
RESULTS
Over 500 publications during 9 months of cooperation, including constant presence of informations about the company and its experts in top business and opinion-forming media such as Business Insider, Forbes, Money.pl, Puls Biznesu, Rzeczpospolita, Wp.pl, Parkiet, Wyborcza.biz, Polskie Radio or even Super Express.
