B2B e-commerce in a different way
Building the position and the image of company from e-commerce industry in a way that is vastly different from the usual approach of giving numbers and reports? The key to the outstanding communication is finding unique and interesting components of the company’s DNA – its history, development and identity. The company like every other one or the company unlike all other ones – this makes the difference!
GOAL
Building awareness about expondo and its several own brands among the professionalists – entrepreneurs from various economy branches. The consistent communication of topics related to gastronomy, industry, wellness or specialized products for breeders. Showing the expondo’s expertise as a leader in creating and defining hot business trends.
ACTIVITIES
Communicating the most important market trends, as well as the company’s identity and portfolio, taking into account the angle of business profits – all communicated through press materials, interviews and press briefings organized in cooperation with external partners. Communication support for marketing campaigns and CSR projects.
RESULTS
Expondo is constantly present in the most important business and economy media (Puls Biznesu, Dla Handlu, Retail360), as well as in local media (Gazeta Lubuska, TVP3). The company’s history became a topic of article in Forbes magazine.
