About industry, energy, transformation and digital in an interesting way. Building an image of the company operating in a specialized industry requires the creation of an extensive narrative – the challenge is not only to explain the specificity of complex solutions, but also the need for comprehensive service. Schneider Electric is a leader in energy management and automation, which operates in four areas – each of them requires an individual approach.
GOAL
Building the position of Schneider Electric as a leading expert and key participant of the debate about an energy in an interesting way which makes the issues understandable for a wider audience. Creating an effective communication platform for 4 departments (Industry, Energy, IT, Buildings), while maintaining a consistent image of the entire company..
ACTIVITIES
Communication of implementations, products and key achievements with press releases, case studies, interviews and media meetings. Proactive positioning of the company's experts as key specialists in the field of industry 4.0, IIoT, digitalization and energy. Activities in social media: Facebook and Instagram. Activities in social media: Facebook and Instagram.
RESULTS
A wide presence in Polish media. The publications appeared in the most important business media – Rzeczpospolita, Gazeta Wyborcza, Newseria, Polish Radio as well as key industry titles – CRN, wnp.pl, Automatyka, and Nice House.
