Heartily about the arrhythmias
Complicated medical vocabulary and illnesses that are difficult in reception since nobody wants to remember about them – all of that needs to be converted into the language of positive messaging, accessible prevention measures and smart support. Complicated medical vocabulary and illnesses that are difficult in reception since nobody wants to remember about them – all of that needs to be converted into the language of positive messaging, accessible prevention measures and smart support. Complicated medical vocabulary and illnesses that are difficult in reception since nobody wants to remember about them – all of that needs to be converted into the language of positive messaging, accessible prevention measures and smart support.
GOAL
Building awareness about dangers related to undiagnosed arrhythmias, especially in the group of adults and seniors. Shaping pro-health habits among Poles which decrease the risks of getting affected by the cardiovascular system diseases, building the feeling of responsibility for one’s health, as well as well-being of loved ones.
ACTIVITIES
Communication of the most important rules regarding the arrhythmias’ prevention and healthy lifestyle, types of medical exams and therapies that are used in electrophysiology and electrotherapy – all of this communicated by awareness campaigns, press releases, case studies, interviews, Facebook posts and meetings for patients. Proactive positioning of Heart Rhythm Section of Polish Cardiac Society as key experts in electrophysiology and electrotherapy both in Poland and in Europe.
RESULTS
Heart Rhythm Section of Polish Cardiac Society is constantly present in nationwide, popular and pro-health media. The campaign titled “Measure your parents’ pulse – protect them against the stroke” was widely talked about in nationwide, local, tabloid and catholic media (including TVP3, Gazeta Wyborcza, FAKT, Wiara.pl).
